Here are two brand books (pdfs) you can use as examples when designing your own brand books.
They’re very different from each other (in terms of size, language, grid, fonts, images, color), but cover a lot of the same information. I’m not naming them in this post, nor in their file names. I want to prevent them from being found easily by google. The files ultimately belong to the organizations.
Example 1 BrMu-Brand-Book
Example 2 ReCr-Brand-Book
Also, here is the DRAFT of the CVPA Brand Book (mini version).
Less comprehensive than the two above, it’s a good starting place,
and would be appropriate to use for this class. Marketing Small Brandbook DRAFT