Brand Identity Essentials

A companion site to the book 100 Principles for Designing Logos and Building Brands, this site groups principles into three categories: Graphic Identity, Identity Programs, Brand Identity.

First, think critically while reading anything that uses the term “essentials.” The essentials in this world are things like oxygen. And water. And sunshine. And sleep. And maybe cats. This book lists something things as “essential” that aren’t. That’s OK. It’s still a good resource.

Second, be wary of anything that provides a nice, round number of principles. 100. They may have only had 94 and needed to break things up (or slightly repeat things) in order to meet the goal. They may have actually had 103 and cut a couple. That’s OK. It’s still a good resource.

They have a great intro too.